How Power Hungry is Your Favorite Console?

December 17, 2010 -

We know that the Xbox 360 and PS3 are power hungry devices compared to the Wii, but the Electric Power Research Institute puts some figures down on paper to give consumers an idea of just how much juice it takes to use all of these systems. Chances are the data will not change people’s gaming habits, but it is still interesting stuff. The story comes from the New York Times' Environment section (the Green blog), for the record.

The EPRI calculated the power consumption of the PS3, Xbox 360, and Wii. Not surprisingly, the results show that the Wii consumed the least amount of energy, while the Xbox 360 and PS3 fought for the top spot. The Wii drew an average of 13.7 watts, the PS3 drew 84.8 watts, and the Xbox 360 drew around 87.9 watts.

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Nielsen Details Console Usage in the U.S.

December 16, 2010 -

Data from Nielsen reveals the usage trends of console users in the United States via surveys and metered usage.

 

According to the data, 62 percent of Xbox 360 users spend their time playing games, divided among offline and online play. PlayStation 3 owners spend a little under half of their console time playing games, says Nielsen. Further, PS3 owners spend more time playing games offline than 360 players.

According to Nielsen: "87 percent of users age 13+ say they have played video games of some kind for Xbox 360 and Wii, with 80 percent saying they have done so for PlayStation 3. Much of this is the result of traditional offline play, but nearly half of Xbox 360 and PlayStation 3 users say they play games online."

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Firebrand Games Races to Baton Rouge, Louisiana

December 8, 2010 -

Glasgow, Scotland-based video game maker Firebrand Games is coming to America - or more precisely, Baton Rouge, Louisiana. City Officials said Tuesday that Firebrand Games of Glasgow plan to move into the Louisiana Technology Center and employ 30. The company expects to have an annual payroll of about $1.5 million USD. Besides developing games, the new studio houses a quality assurance hub for the company's entire product line.

Firebrand creates racing games for Nintendo Wii and PC, but plans to expand development to PlayStation 3 and Xbox 360. The company developed TrackMania for Wii, TrackMania Turbo for DS, the DS version of Planet 51, Need for Speed NITRO for DS, and many other titles.

Source: CNBC


PS2 Still Popular in Japan

November 16, 2010 -

The PlayStation 2 is still king in Japan. It lords over the Xbox 360, PS3 and even the Wii in terms of proliferation. At least that is the truth according to an exit poll conducted at this year's Tokyo Game Show by the General Computer Entertainment Supplier's Association.

According to that survey, 70 percent of 1000 respondents claimed that they still play games on their PS2's. While that's a big number, it is down slightly from a 2008 survey which found that 79 percent still used their PS2's.

Around 68.7 percent enjoy playing the DS, while 68.6 percent used the PSP. The survey allowed multiple choices of frequently-used hardware. Wii, PS3 and Xbox 360 managed 56.7, 47.7 and 19.6 percent respectively.

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ITC Sets Dates for Investigation into Wii Patent Infringement Claims

November 12, 2010 -

A complaint filed with the U.S. International Trade Commission (ITC) by Ohio-based Motiva, Inc. alleges that Nintendo Co., Ltd. and Nintendo of America infringed on Motiva patents in order to import “certain video game systems and related controllers.”

The charges revolve around the Wii, and it isn’t the first time Motiva has taken on Nintendo. The company previously sued Nintendo in 2008 in a case that began in Texas and was transferred to Washington, before a district court issued an order earlier this year staying the case pending a reexamination of the 151 patent at the center of the case and an exhaustion of all appeals.

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Survey: 18.24 Million Hardware Units by Year's End

November 9, 2010 -

According to a survey conducted by the Consumer Electronics Association, 18.24 million units of game hardware will have shipped to U.S. retailers by the end of the fourth quarter of 2010. The September survey asked over 1,000 adults in the United States about their plans for spending during the holiday shopping season. Respondents said that they planned to spend an average of $232 on video game hardware - up five percent from last year's estimate.

Video game systems were the ninth most popular item on adults' holiday wish lists, and the fifth most wanted items by adults. Apple's iPad ranked third on overall wish lists and second among electronics item.

Source: Gamasutra

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China Telecom Copies the Wii with New Service

October 27, 2010 -

If you can't get the real thing, a knock-off will do. While consumers cannot officially buy a Wii or Xbox 360 in China because the government has blocked the sale of both systems in the region, Chinese companies are doing what they can to fill the entertainment gap. China Telecom has started offering a Wii-style gaming service under the auspices of its Internet Protocol television (IPTV) subscription package.

Called "Tigan Youxi" (Somatic Gaming in English) the console offers motion-sensing controllers much like Nintendo's to give TV gamers some fun distractions. China Telecom showed off the console earlier this month at an exhibit in Beijing, where users could play a simple Ping Pong game.

The "console" is not stand-alone, sadly; it is an add-on to the IPTV services, and is not meant to compete with other consoles. The company is offering the gaming service in provinces located in southern China, where its IPTV services are available.

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Nintendo: 46,000 Wii Remote Controllers Sold a Day

October 25, 2010 -

Nintendo issued a press release claiming that it has managed to sell an average of 46,000 Wii Remote controllers a day in the United States since the Wii's release.

The Wii released in the United States in November 2006. Of course, many of these controllers are bundled with a variety of software and Wii systems.

Below is a breakdown:

- 30.41 million included with the Wii hardware

- 12.92 million sold with Wii Play

- 18.56 million white versions sold separately

- 2.44 million black versions sold separately

- 467,500 pink versions sold separately

- 465,200 blue versions sold separately

The NPD Group also reports that Nintendo has sold an additional 52.9 million Nunchuk controllers in the United States through the end of September.

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Netflix, NBC Expand Agreement

September 25, 2010 -

Netflix and NBC Universal Domestic Television Distribution announced an expanded license agreement that will give the on-demand and by-mail movie and TV distribution service to offer more NBC TV shows. The multi-year deal kicks off next week and continues the relationship between Netflix and NBC Universal. The agreement adds more movies and TV episodes that can be streamed instantly from Netflix with a membership.

Netflix will soon offer episodes from every season of NBC's Saturday Night Live, including day-after broadcast of the upcoming 2010, 2011 and 2012 seasons plus hundreds of episodes from the first 35 years of SNL.

Netflix will also offer every episode from the last season of 30 Rock, The Office, Law & Order: SVU, as well as earlier seasons of those shows. Other stuff coming includes Friday Night Lights, Psych, In Plain Sight, Monk, Battlestar Galactica, Destination Truth, Eureka, and more. More details here. No doubt, all of these shows will be available on Xbox 360, PlayStation 3, and Wii.


Punching to Battle Paunch and to Bridge Health Gap

September 21, 2010 -

Researchers from the UK’s Teesside University have developed a modified Wii control system and boxing game in the hopes that it can motivate sedentary middle-aged participants into becoming more active.

Backed by a £200,000 (approximately $311,000 U.S.) grant from the Engineering and Physical Research Council (EPSRC), the exergame system eliminates the ability for standard Wii users to cheat by replacing full movements with flicks of the wrist.

The university’s home-grown system utilizes a controller-based sensor in each hand, along with head and chest sensors. The hand controllers are also tied to a belt via a rubber-resistance band, all to ensure players must expend some degree of energy.

The project, which will be tested at the Buff’s Social Club in Stockton and is targeted at members of “workingmen’s clubs,” has a different goal in mind other than just having participants lose weight.

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Wii Seen as Cheap Alternative for Assessing Concussions

August 18, 2010 -

Citing its affordability and simplicity, researchers from Maryland and Ohio State University are trying out Nintendo’s Wii as a means to evaluate the severity and lingering effects of concussions.

A Washington Post article on the subject indicates that taking tabs on an athlete’s balance is one way to measure recovery from a blow to the head, but researchers are split on the effectiveness of using the videogame device.

Experts at Maryland have athletes get on board a Wii Fit and attempt to mimic three different yoga poses, once with their eyes open and once with them closed. They also play a weight-shifting game and, eventually, all data recovered from the activities is tabulated and stored. If a player receives a concussion, the thought is that team doctors would now posses “a frame of reference to measure how far an athlete's ability to function is from its starting point.”

Once athletes met their pre-concussion scores, in theory, they could return to the field.

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Child Shrink: Time for Games to Feature Exercise Ratings

August 17, 2010 -

As the gaming world continues to evolve further into the era of true interactive gaming, one child psychiatrist thinks it’s time for a new ratings system that informs consumers about a game’s ability to contribute to exercise.

Paul Ballas guest-authored a Wired article on the subject following an introduction to, among other things, Sony’s Move and Microsoft’s Kinect technology at this year’s E3 Expo. Ballas thinks that if videogame developers focused their efforts on creating games that also provided a cardiovascular workout, “there is a real chance of striking a blow against childhood obesity.”

To that end Ballas outlined the type of content descriptors he would like to see:

Similar to Food and Drug Administration-mandated labels on food, an exercise rating system could estimate the calories burned by the average person in an hour of gameplay. The label could range from Sedentary for lean-back, button-intensive shooting games to Active for games with a calorie-expenditure rate comparable to playing basketball.

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Soap Star is New Face of Wounded Warrior Virtual Rehab Program

August 10, 2010 -

All My Children actor J.R. Martinez (pictured) is the new spokesperson for Rehabbing with the Troops, a virtual rehabilitation program that links wounded U.S. military personnel with professional athletes via webcam as they work out using a Nintendo Wii.

Martinez himself is an ex-infantryman who suffered burns to more than 40 percent of his body in 2003 while serving in Iraq. He will work out with wounded warriors from Season One of Rehabbing with the Troops, which kicked off in June and wraps up on August 21 in New Orleans. Members of the Super Bowl champions Saints acted as this year’s pro trainers.

Martinez said about his new role, “This program is so important—it raises awareness of the challenges facing wounded warriors while giving each participant a source of motivation and a goal to work toward.”

Participants in the virtual rehab document their workouts on the Wounded Warrior Arena website. More on what a season consists of:

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MS Still Lobbying to Sell Consoles in China

August 9, 2010 -

While Microsoft’s Xbox 360 is made in China, it still isn’t available for legal purchase there, nor is Sony’s PlayStation 3 or Nintendo’s Wii, but the Redmond, Washington-based company isn’t giving up hope.

Microsoft executive Zhang Yaqin told the Shanghai Daily (subscription only) that the company still hopes to receive approval to sell the 360 in China, but that “… it all depends on the government.” There’s still no set timetable for launch and the issue involves “several government bureaus,” which, of course, only adds multiple layers of bureaucracy.

Last month, Kotaku investigated why game consoles are banned in China. A Niko Partners researcher told the publication, “The government thought that was the best way to protect Chinese youth from wasting their minds on video games, after a parental outcry.”

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Wii, Gears of War Part of Wisconsin Embezzlement Scheme

July 16, 2010 -

A probe into the misuse of city funds by management information systems employees vendors of the Wisconsin city of Fond du Lac turned up money spent on videogames and will result in criminal charges.

Over $200,000 in municipal funds was spent illegally by four MIS employees and two city vendors, all of whom have been, or will soon be, charged in the embezzlement scheme according to the FDLReporter. Money was spent on items including an infant kangaroo costume, a Nintendo Wii bundle and even an $87 ham. Additional items seized under the investigation included a copy of Gears of War and 16 guns, “three or four” of which were suspected of being purchased with taxpayer funds.

Checks and balances designed to stave off such improper spending were easily circumvented, in part, because MIS employees new their supervisor’s password.

Items that were able to be physically recovered are being stored at the police department and may be sold at auction so the city can recover some money.


Study: Fat, Old People Can Burn Calories Using Wii

June 4, 2010 -

A research team led by University of Delaware Associate Professor Elizabeth Orsega-Smith looked into the calorie consumption of healthy, yet overweight senior citizens who played Wii Sports games.

The 24 participants in the study had a body mass index (BMI) ranging between 26 and 39 and were in the age range of 66 to 78. BMI in the range of 25-29.9 indicates a person is overweight, while a 30+ BMI is a sign of obesity. Using wrist-mounted accelerometers, the researchers measured “caloric expenditure” during 30-minute long Wii play sessions.

According to Medical News Today, when playing Wii Bowling by themselves, participants burned between 20-176 calories, while playing in teams resulted in 18-89 calories being burned. Baseball play sessions led to the expenditure of 22-144 calories and Wii Tennis led to 17-72 calories being burnt off.

Orsega-Smith noted, “Wii playing may be a vehicle for physical activity participation, especially for those older adults who do not have access to a fitness facility or who may have physical limitations to their mobility.”

7 comments

Blind Gamers Benefit from University Project

June 1, 2010 -

Researchers at the University of Nevada, Reno have developed motion-sensing games that are aimed at increasing the activeness of blind children.

The VI Fit project currently has two adapted titles available for download, VI Tennis and VI Bowling. Both games utilize the Nintendo Wiimote in combination with a PC (the PC must feature support for Bluetooth or a Bluetooth dongle can be used). VI Tennis was upgraded to include audio and vibrotactile clues that help to indicate when a player should serve or return a shot, while VI Bowling uses vibrotactile feedback to assist gamers in finding the appropriate direction to aim their bowling ball.

Research team leader, and assistant professor, Eelke Folmer, stated, “Lack of vision forms a significant barrier to participation in physical activity and consequently children with visual impairments have much higher obesity rates and obesity-related illnesses such as diabetes.”

Executables for both games can be downloaded from the VI Fit webpage free of charge.

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American Heart Association and Nintendo Team Up

May 17, 2010 -

Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a “multifaceted” strategic relationship.

Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to “Get Informed,” “Get Empowered” and Get Active,” while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as “Choose a parking spot farther away than usual, and take some extra steps.”

Nintendo and the AHA also plan to produce a “multidisciplinary” summit later this year that will “take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.” Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.

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Wii Named Top Gaming Console Brand

April 28, 2010 -

Research agency Millward Brown has released its annual list of the Top 100 Most Valuable Global Brands (PDF).
 
The top five overall in the BrandZ Top 100 are probably not too surprising; Google tops the list, followed by IBM, Apple, Microsoft and Coca-Cola. Nintendo checks in at number 32 and Intel is at number 48, while Sony is number 94.

The report also broke out a section specifically for videogames. It was noted that the category was down 3.0 percent in year-over-year results, a shift blamed on the economic downturn. In a bid to spur fan-boy debates perhaps, specific game machines were also ranked by brand value, with the Wii taking the top spot, followed by the Nintendo DS, the Xbox 360, PlayStation 3, PSP and PlayStation 2.

360 Again Emerges Triumphant in Parental Control Test

April 16, 2010 -

Yet another examination of parental controls on the current crop of consoles has resulted in the Xbox 360 being labeled the best of the bunch.

A Game Informer editor created a scenario for his wife tasking her with adjusting parental controls for a pair of fictional teen boys on the PlayStation 3, Xbox 360 and Wii. The wife was chosen because of her lack of hands on time with the game machines.

A sampling of the article’s commentary and grades for each console are featured below:

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Texas School Grants Back Wii-Based Initiatives

March 30, 2010 -

The Lindale Independent School District Education Foundation of Lindale, Texas has awarded grants to 23 teachers that will fund classroom projects, including two based around Nintendo’s Wii console.

The Early Childhood Center was one recipient; with teachers Cookie Hartley and June Wright (pictured) receiving $1,021.40 in order to fund their project called Wii Can Do It! The project utilizes Wii games as “therapy and instructional tools” for preschool students afflicted with disabilities. Use of the Wii will promote a way to “address educational goals and objectives in the areas of communication and academics” in the youngsters.

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3 Year Old Mistakes Gun for Wii Remote, Shoots Herself

March 8, 2010 -

A three-year old Lebanon, Tennessee girl apparently shot herself in the stomach after mistaking her stepfather’s pistol for a Wii controller.

WSMV in Nashville has the story, which began after Douglas Robert Cronberger investigated a trespasser on his property. Returning inside, Cronberger placed his gun on the counter where Cheyenne Alexis McKeehan picked up the weapon, possibly mistaking it for a Wii controller according to her mother, and shot herself in the abdomen.

The little girl succumbed to her injuries on Sunday night. No charges have been filed against the stepfather.

It’s unclear if the girl mistook the gun for a standard Wii remote or for a Wii gun accessory, but in the end it doesn't really matter.

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Playing Wii Sports May Well Help Depressed Geriatrics

March 4, 2010 -

Another day, another medical condition that using Nintendo’s Wii may help to alleviate.

Researchers at the Sam and Rose Stein Institute for Research on Aging at the University of California, San Diego School of Medicine believe that the Wii can assist people with symptoms of subsyndromal depression (SSD). A pilot study conducted on 19 SSD-afflicted participants between the ages of 63 and 94 years of age had users play a Wii Sports game on the console three times a week for 35-minutes intervals reports Science Daily.

Study lead, Dilip V. Jeste, MD, reported on the results:

More than one-third of the participants had a 50-percent or greater reduction of depressive symptoms. Many had a significant improvement in their mental health-related quality of life and increased cognitive stimulation.

Jeste cautioned that the study needed to be expanded to larger samples and control groups.

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Wii-based Rehab Helps Stroke Victims Recover Motor Skills

March 2, 2010 -

Initial results from a University of Toronto study seem to indicate that using Nintendo’s Wii can assist stroke victims in regaining and improving motor skills.

The Effectiveness of Virtual Reality Using Wii Gaming Technology in Stroke Rehabilitation (EVREST) Study utilized twenty stroke survivors with an average age of 61. Those studied were split into two groups, with one group playing recreational games (card games, Jenga etc…), while the other group played Wii Tennis or Cooking Mama. There were eight sessions over two weeks that lasted about 60 minutes each.

While one Wii user reported nausea or dizziness as a side-effect, researchers found that the Wii users exhibited “significant motor improvement in speed and extent of recovery.”

Study lead Gustavo Saposnik stated:

The beauty of virtual reality is that it applies the concept of repetitive tasks, high-intensity tasks and task-specific activities, that activates special neurons…

Basically, we found that patients in the Wii group achieved a better motor function, both fine and gross, manifested by improvement in speed and grip strength. But it is too early to recommend this approach generally. A larger, randomized study is needed and is underway.

The research was funded by grants from the Heart and Stroke Foundation (HSFO) and the Ontario Stroke System (OSS).


|Via the Seattle Post-Intelligencer|

6 comments

Super Mario Pirate Appears on AU News Show

February 10, 2010 -

Australian TV news show A Current Affair recently covered the story of the man slapped with a $1.5 million dollar AU fine for pirating Super Mario Bros.Wii.

A reticent James Burt (pictured) himself appears in the piece, saying that the fine will have a “devastating affect” on his life. The 24-year old added, “It’s so easy to get carried away and take part in things you may not agree with.”

Burt admitted that what he did was “very stupid,” and something he would have to “work through for the rest of his life.” Interestingly, a broken street date may have helped contribute to Burt’s eventually piracy, as he stated that he found the game in a retail store over a week before it was to be officially released. Recounting to online friends that he already possessed the game led them to demand proof, which in turn led Burt to make the fateful decision to upload the game to the Internet.

The reporter engages a bit of hyperbole in the report, saying that the decision to upload the game by Burt led to “billions of gamers around the globe” receiving the game free of charge. Immediately following the reporter’s use of “billions,” a Nintendo spokesperson appears and pegs the number of downloads at around 50,000, which still equals a significant loss of revenue for the publisher.

The report uses a $1.6 million dollar figure as what Burt owes, which combines the $1.5 million dollar fine and $100,000 in court costs he must reimburse to Nintendo.

Burt had a few words of wisdom for others in the gaming community, saying “Don’t do what I did.”


Thanks Michael!

41 comments

Game Averse Mom Demonstrates Open Mind

February 9, 2010 -

A columnist for a local Minnesota paper recently detailed her ability to overcome an aversion for videogames.

Maggie Modjeski, a writer for the Winona Daily News of Winona, Minnesota, was given a Nintendo Wii and Wii Fit for Christmas. The console remained boxed for sometime after the holidays as Modjeski wrestled with the fact that the game machine was “against everything I had preached for so long to my children.”

After some setup assistance from her kids, the Wii was ready to go. Modjeski noticed that her offspring playing Wii Fit were not only occupied, but “they were active and they were getting tired,” in addition to “burning pent-up energy that comes with a long, cold Minnesota winter.”

Once her weary children went to bed, the author tried her own hand at the Wii, playing Wii Tennis until her “arm was about to fall off.”

Modjeski’s opinion of games changed almost immediately:

Since that day, the Wii has become my friend. However, I don't condone hours of play or use it as a babysitter. I don't believe it is a revolutionary tool that brings families together, nor does the system replace a trip to the YMCA or any other real activity.
 

The Wii isn't going to eradicate childhood obesity, and, to be honest, when I hear about kids using it during their physical education classes, I do get a little irritable.

I have come to the conclusion that, like most everything else, in moderation it's OK.

A little different than the last mom covered around these parts.


|Image from Flickr|

14 comments

Price of Piracy for AU Man: $1.5M

February 9, 2010 -

An Australian man charged with pirating Nintendo’s Super Mario Bros.Wii has reached a settlement and will be fined $1.5 million AU (approximately $1.31 million U.S.).

GameSpot gives the accused pirate’s name as James Burt of Queensland. What had to be particularly galling to Nintendo about this case was that the game in question was released Down Under in advance of other territories, a departure from general release timing that usually sees later releases for new games in Australia.

Subsequently a Nintendo spokesperson indicated that Australia could see a delay in releases, saying, “Unfortunately, due to the actions of this individual, future release dates may be affected for Australia, which is disappointing for us.”

In an official statement on GoNintendo, Nintendo said that the game was first made available for illegal download on November 6, 2009, a week before it was released in Australia.

Nintendo was able to nab Burt by using “sophisticated technological forensics to identify the individual responsible for illegally copying the file and making it available for further distribution.” They received a court order to search Burt’s home on November 23, 2009, which led to “the seizure of property from those premises in order to gain further evidence against the individual.”

In viewing court documents from the case, GameSpot  additionally noticed that Nintendo was poking around for any information Burt may have had on the Wii hack website Yafaze.com, which now appears shuttered, offering a message that “the site and all of it’s (sic) content has been removed out of respect for Nintendo.” The message added, “Yafaze will never return.”


Thanks Andrew and iheartassassinmaids!

19 comments

Estavillo Drops All Suits

February 2, 2010 -

We will have to find a new nickname for professional plaintiff/serial suer Erik Estavillo, as he is dropping all his lawsuits.

Estavillo wrote that his medical conditions, particularly symptoms related to panic disorder and Crohn’s disease, contributed to his decision to abandon the cases. He indicated that the long wait for cases to be heard was starting to get to him, causing his doctors to advise him to walk away from the lawsuits in order to improve his health. Estavillo also provided us with some individual reasons for dropping each case, mostly due to those being sued making improvements or fixes which seemed to appease Erik.

Estavillo had sued Sony over being banned from the PlayStation Network following Resistance: Fall of Man online gaming sessions. He had alleged that Sony was ineffective at stopping players under the age of 17 from playing the game and that banning him from the network amounted to theft, in regards to his PSN pre-paid points. Estavillo wrote that a signup page for PSN appears to have been added, which requires a parent or master account to add a new account to a PS3, addressing his concern of younger kids playing the game.

Erik has also sued Microsoft over a red ring of death on his Xbox 360 and Nintendo over a Wii system update that rendered his homebrew channel unusable. Estavillo said he just learned that Microsoft is not charging 360 owners to fix a console that received a RROD and that he has found many websites that would easily allow him to re-install the home brew channel if he so chose to do so.

A suit against World of Warcraft maker Activision Blizzards had alleged that characters in WOW walked to slow, thus enabling the game’s publisher to continue to reap monthly subscription fees as it took long periods of time just to travel in the game. Estavillo notes that now, it appears that WOW avatars walk much faster in Ghost mode.

Another factor in dropping the suits was that Estavillo could not afford to pay the process server fees needed to serve the people he had subpoenaed for some of his cases. Those subpoenaed by Estavillo had included Bill Gates, Winona Ryder, Depeche Mode’s Martin Lee Gore, Lady Sovereign and Krayzie Bone.

Estavillo will also drop his most recent case, which targeted a variety of gaming and popular websites for libel.

28 comments

Nintendo UK Ads Win Dubious Distinction

January 20, 2010 -

Nintendo’s UK television spots featuring the comedy team Anthony “Ant” McPartlin and Declan “Dec” Donnelly have made a list of the most irritating ads of 2009.

Marketing Magazine assembled the list of irksome ads, assigning Nintendo to 9th place, in a tie with a campaign for Country Life put together by the agency Grey London. Karmarama produced the Nintendo spots, some of which can be viewed here on EnjoyNintendo.

Is it a positive for a brand to make a list like this or not?

Saatchi & Saatchi’s Director of Strategy Richard Huntington was asked by Marketing Magazine for his take on the subject and indicated that, while the ads are certainly memorable, whether “they can form part of a sustainable communication strategy remains to be seen.

Or, as Marketing Magazine interprets, “once a brand has done its best to irritate consumers it is difficult to see where the creative approach goes next.”


|Via MCVUK, Thanks Andrew|

3 comments

Wii Balance Board Substitutes for Costly Medical Equipment

January 19, 2010 -

Nintendo’s Wii Balance Board, which typically costs about $100 (and comes with a game), is performing on par with $18,000 medical equipment when it comes to assisting stroke victims regain their balance.

Researchers from the University of Melbourne and Singapore General Hospital tested thirty subjects who were “without lower limb pathology.” After running four types of tests, the researchers reported that the Wii Balance Board outperformed the expensive laboratory-grade force platform (when it came to minimum detectable changes) in three out of four tests for assessing standing balance in patients.

Researcher Ross Clark told the New Scientist:

The low price of the Wii kit is now seeing it used to assess rehabilitation after stroke, traumatic brain injuries and to examine standing balance in children who were born pre-term.
 

I was shocked given the price: it was an extremely impressive strain gauge set-up.

Catching terrorists, helping stroke victims… what’s next for the little Wii accessory?


|Via Gizmodo|

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ZippyDSMleeRyan Rardin:I already own the game I will wait till the PS4 can paly PSX/ps2 games. Really wish they would make a shrt run of 700$ all in one PSX console.....save me a ton of shelf space!04/18/2015 - 5:45pm
PHX Corphttp://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves Leaked Sony emails show MPAA’s opposition to fair use, confirms users are viewed as thieves04/18/2015 - 10:49am
prh99I'd happily run DBAN on all their servers and back up with a 7 pass wipe.04/18/2015 - 1:07am
Matthew Wilsonmetaphorically speaking of course04/17/2015 - 9:40pm
Matthew Wilsonhttps://soundcloud.com/totalbiscuit/brevity-is-the-soul-of-twit I agree with TB twiter is not good for anything more their links. twiter is a toxic wasteland, and I wish I can nuke it from orbit.04/17/2015 - 9:38pm
MechaCrashI can understand why Sony wants the Pokemon and Smash movie rights, but it's not hard to see why Nintendo wouldn't want to sell to them. Kinda their competitors in the console arena.04/17/2015 - 8:01pm
PHX Corp@MW We won't know until the nintendo General Shareholders meeting if the leaks(From Sony Pictures) is true or not04/17/2015 - 7:55pm
MechaCrashIn GG news: they got kicked out of Calgary Expo for getting a booth under false pretenses and disrupting panels. http://www.themarysue.com/calgary-expo-gamergate-evicted/ How long before they get thrown under the No True Scotsman bus?04/17/2015 - 7:53pm
MechaTama31EZK: Because what if I want to see that website I was looking at a while ago? Well, just keep scanning through my tabs til I see it! There's an aspect of archaeology to it, too. "Oh yeah, I was looking up how to build my own pizza oven. Good times..."04/17/2015 - 6:52pm
Matthew Wilsondo it in the art style of those trailers, and I am on board.04/17/2015 - 5:24pm
PHX Corphttp://mynintendonews.com/2015/04/17/sony-were-apparently-trying-to-get-the-rights-to-a-pokemon-and-super-smash-bros-movie/ Sony Were Apparently Trying To Get The Rights To A Pokemon And Super Smash Bros Movie04/17/2015 - 4:14pm
E. Zachary KnightCan't wait to see the new digs on Saturday.04/17/2015 - 1:41pm
Andrew EisenBy the by, I moved this week so if I dropped a comment thread or two, my apologies for leaving you hanging.04/17/2015 - 12:22pm
Andrew EisenIf I were going to buy Mortal Kombat X, I'd wait for the inevitable Game of the Year edition that includes all the DLC for an overall cheaper price.04/17/2015 - 12:22pm
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james_fudgeme04/17/2015 - 8:37am
Ryan RardinWho else would like to see The Misadventures of Tron Bonne on PlayStation Classics?04/17/2015 - 2:21am
ZippyDSMleeso I can save my bookmarks and nuke it with a ree install put my bookmarks back reget all my plugins and I am good to go04/17/2015 - 2:15am
ZippyDSMleeMechaTama31: I run 70 tabs and use a suspend plugin to suspend them. i have a folder in my bookmarks that have all my pluings in it04/17/2015 - 2:14am
E. Zachary KnightOnly one question: Why?04/16/2015 - 10:16pm
 

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